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Abstract

This special issue contains nine papers and offers unique perspectives on consumer engagement across various settings such as sports tourism, cultural events, cruise tourism, visitor attractions and UNESCO world heritage sites. The studies provide insights into tourist engagement from different...

Author(s)
Taheri, B.; Hosany, S.; Altinay, L.
Publisher
Routledge, Abingdon, UK
Citation
Service Industries Journal, 2019, 39, 7/8, pp 463-661
Abstract

Social media are gaining prominence as an element of destination marketing organisation (DMO) marketing strategy at a time when public sector cuts in their funding are requiring them to seek greater value in the way marketing budgets are spent. Social media offers DMOs with a tool to reach a global ...

Author(s)
Hays, S.; Page, S. J.; Buhalis, D.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2013, 16, 3, pp 211-239