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Abstract

This study presents a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines. The object and subject categories, size, and providers of the photographs are content analyzed. The three most popular object...

Author(s)
Hsu, C. H. C.; Song HanQun
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2014, 31, 2, pp 162-177
Abstract

This study aimed to explore the projected images of major outbound destinations based on popular travel magazines in China. Travel articles on Hong Kong, Macau, Japan, South Korea, Vietnam and Taiwan from 2006 to 2008 were content analyzed. Japan was reported on most, and the projected images of...

Author(s)
Hsu, C. H. C.; Song HanQun
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2012, 17, 5, pp 577-593