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AbstractFull Text

These proceedings examine the theories and application of tourism research in Malaysia. The proceedings consist of 30 papers on the role of small firms in sustainable tourism; environmental management practices of a hotel in Malaysia; measurement of customer satisfaction in the ecotourism area;...

Mohamed, B.; Sirat, M.
Social Transformation Platform, Pulau Pinang, Malaysia
Proceedings of 2nd National Symposium on Tourism Research, Universiti Sains Malaysia, Penang, Malaysia 18 July 2009. Theories and Applications, 2009, pp 246 pp.