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This chapter examines the extent to which cultural distance influences tourist behaviour in comparison with travel distance. This is accomplished by examining the profile, travel patterns and activities of eight different markets (Japan, France, Thailand, Australia, Singapore, the USA, Malaysia,...
The Asia Market Brief is split into the following subsections: north Asia, and southeast Asia. The Asian travel market to New Zealand has enormous potential. The buoyant economy and growing influence of Asian countries make this a prosperous area for New Zealand. With larger disposable incomes,...