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Abstract

Hallmark events can act as a means to enhance a destination's image and ideology. In this case study, newspaper articles were analyzed to show the main messages and discourses on how the newspaper media of the country's main visitor source markets (UK, North America, Germany, and Netherlands)...

Author(s)
Ferreira, S. L. A.; Donaldson, R.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Review International, 2014, 17, 4, pp 253-265
Abstract

This book examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness...

Author(s)
Zhang, J. J.; Huang HaiYan; Nauright, J.
Publisher
Emerald Publishing, Bingley, UK
Citation
Sport business in leading economies, 2017, pp 544 pp.