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Abstract

Customer relationship management (CRM) and variety-seeking behaviour (VSB) are paradoxical constructs due to their contradictory intentions. CRM is implemented by organizations to retain customers and generate loyalty while VSB by customers can result in switching. This study addresses the question ...

Author(s)
Udunuwara, M.; Sanders, D.; Wilkins, H.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2019, 25, 4, pp 444-461
Abstract

This study investigates the use of variety-seeking in the segmentation of international travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as nationality, country of origin, other trip characteristics of international travelers, and consumer behaviors....

Author(s)
Legohérel, P.; Hsu, C. H. C.; Daucé, B.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2015, 46, pp 359-366