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Abstract

The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and...

Author(s)
Huang SongShan; Veen, R. van der
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2019, 25, 3, pp 375-389
Abstract

Customer relationship management (CRM) and variety-seeking behaviour (VSB) are paradoxical constructs due to their contradictory intentions. CRM is implemented by organizations to retain customers and generate loyalty while VSB by customers can result in switching. This study addresses the question ...

Author(s)
Udunuwara, M.; Sanders, D.; Wilkins, H.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2019, 25, 4, pp 444-461