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Abstract

Drawing on the literature on service quality, marketing, and tourism, the present study tests a comprehensive model of the effects of perceived quality (PQ) on loyalty in the context of a tourism destination. Using a sample of 249 residents from the United Kingdom and the United States who visited...

Author(s)
Hallak, R.; Assaker, G.; El-Haddad, R.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2018, 24, 2, pp 118-135