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Abstract

This study profiles the Chinese wine tourist market based on levels of consumer involvement. Using a sample of 503 Chinese wine tourists visiting Australian wineries, the study identified four dimensions of involvement in wine tourism among Chinese tourists: Interests and Importance, Risk...

Author(s)
Gu QiuShi; Zhang HanQinQiu; King, B.; Huang SongShan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2018, 35, 5, pp 633-648
Abstract

This textbook contains 13 Australian-based case studies that provide a snapshot of tourism/hospitality organizations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Each case study concludes with questions ...

Author(s)
Harris, R.; Jago, L.; King, B.
Publisher
Pearson Education Australia, Frenchs Forest, NSW, Australia
Citation
Case studies in tourism & hospitality marketing, 2005, pp 228 pp.
Abstract

This paper examines the prevalence of unethical practices within the business sector operating in the China-to-Australia tourism market. The range and nature of the practices are outlined in the context of the structure of outbound operations in China and inbound operations in Australia, taking...

Author(s)
King, B.; Dwyer, L.; Prideaux, B.
Publisher
John Wiley & Sons, Chichester, UK
Citation
International Journal of Tourism Research, 2006, 8, 2, pp 127-142
Abstract

International students represent a large and potentially lucrative market for various sectors of the tourism industry. Although previous empirical studies have examined this topic, most treated the market as homogeneous and small sample sizes have been the norm. The present Australia-based study...

Author(s)
Gardiner, S.; King, B.; Wilkins, H.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2013, 19, 4, pp 287-299
Abstract

As nature-based tourism grows, protected areas will witness increasing pressure from tourists, with the quality of destination attributes exerting a considerable influence over their experience. An evaluation and rating system may help tourists to select sites, enhance their satisfaction, and...

Author(s)
Deng JinYang; King, B.; Bauer, T.
Publisher
Pergamon Press, Oxford, UK
Citation
Annals of Tourism Research, 2002, 29, 2, pp 422-438
Abstract

The global phenomenon of visiting friends and relatives (VFR) travel is substantial, including in developed countries. In profiling its dimensions, researchers have examined various VFR characteristics including length of stay, origins and travel mode, though no thorough exploration has been...

Author(s)
Backer, E.; King, B.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2017, 23, 3, pp 191-204
Abstract

Australia is the biggest tourism market in the Pacific and in 1994 had a travel intensity abroad of around 14% (one Australian in seven travels abroad). As Australia continues to become a nation oriented towards Asia, so Asian countries are tending to attract a growing share of Australian outbound...

Author(s)
King, B.; McVey, M.
Citation
Travel & Tourism Analyst, 1995, No. 3, pp 21-39
Abstract

Migration induces inbound and outbound tourism flows for a country heavily reliant on migration, such as Australia. Previous research has provided estimates for Australia of the effects of changes in migration on the volume of inbound and outbound tourism. When supplemented with information about ...

Author(s)
Forsyth, P.; Dwyer, L.; Neelu Seetaram; King, B.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2012, 17, 5, pp 559-571
Abstract

Innovative and holistic approaches to destination marketing and management are needed to ensure that protected areas are managed, marketed and governed effectively alongside adjacent lands. This paper discusses Australia's National Landscapes Program, a collaborative nationwide initiative between...

Author(s)
Tolkach, D.; King, B.; Whitelaw, P. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2016, 5, 2, pp 117-132
Abstract

Though most long-haul Chinese travellers participate in group-based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These 'study tourists' travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. ...

Author(s)
King, B.; Gardiner, S.
Publisher
Wiley-Blackwell, Chichester, UK
Citation
International Journal of Tourism Research, 2015, 17, 2, pp 130-139

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