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World Heritage Sites (WHS), recognized for their remarkable natural and cultural values, are prime destinations for domestic and international tourists. Despite such values, limited information is available on the efficacy of promotion strategies to reach their markets. This note reports an...

Li Jing; Whitlow, M.; Bitsura-Meszaros, K.; Leung YuFai; Barbieri, C.
Routledge, Abingdon, UK
Tourism Planning and Development, 2016, 13, 3, pp 370-376