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Abstract

The role of national tourist offices (NTOs) in tourism promotion, and the relative efforts of public and private sector partners, are subjects of ongoing debate. This study looks at how seven NTOs in the major destination markets of the UK, France, Greece, Canada, Hong Kong, Singapore and Australia ...

Author(s)
Lavery, P.
Citation
Travel & Tourism Analyst, 1992, No. 4, pp 84-101