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This study focuses on demonstrating the differences and similarities between and among Western and Asian customers in terms of travelers' evaluation of satisfaction, perceived value, and attribute quality in a Hong Kong hotel setting. It has been noted that national culture has a substantial impact ...

Zhang ZiQiong; Li HengYun; Law, R.
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2015, 32, Suppl. 1, pp S2-S14