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Leisure Tourism

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Abstract

This study identified the determinants of length of stay at three of South Africa's coastal national parks: the Addo Elephant, Tsitsikamma, and Wilderness National Parks. The overall impact of tourists in a given economy hinges on a variety of factors, including length of stay. South African...

Author(s)
Scholtz, M.; Kruger, M.; Saayman, M.
Publisher
Routledge, Abingdon, UK
Citation
Journal of Ecotourism, 2015, 14, 1, pp 21-47
Abstract

This study identified viable target markets at South Africa's most renowned nature reserve, the Kruger National Park, using market segmentation based on demographic characteristics. International, domestic, and local nature tourists were surveyed and categorized into three distinct clusters. The...

Author(s)
Kruger, M.; Viljoen, A.; Saayman, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 3, pp 312-340
Abstract

As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and compare travel motives of visitors to Kruger and Tsitsikamma National Parks....

Author(s)
Kruger, M.; Saayman, M.
Publisher
Southern African Wildlife Management Association, Bloubergstrand, South Africa
Citation
South African Journal of Wildlife Research, 2010, 40, 1, pp 93-102
Abstract

This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, lifestyle, achievement and challenge, escape and socialization, the...

Author(s)
Kruger, M.; Myburgh, E.; Saayman, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 3, pp 380-403
Abstract

Tourism is a key income generator and plays an important role in the financial sustainability of South African National Parks (SANParks), with accommodation currently being the greatest source of income. SANParks are presently operating at a 70-80% occupancy level, leaving little room for...

Author(s)
Kruger, M.; Merwe, P. van der; Bosch, Z. J.; Saayman, M.
Publisher
Stellenbosch University, Stellenbosch, South Africa
Citation
South African Journal for Research in Sport, Physical Education and Recreation, 2018, 40, 1, pp 1-23
Abstract

Kruger National Park (KNP) attracts over 1 million tourists per annum and is one of the top five international destinations in South Africa. However, there is a lot of competition in South Africa and, together with the 22 national parks managed by SANParks, there are also local and provincial parks ...

Author(s)
Engelbrecht, W. H.; Kruger, M.; Saayman, M.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Review International, 2014, 17, 4, pp 237-251
Abstract

Festival-goers ("festinos") put time and effort into deciding to attend a festival, and the way they decide what to see and the length of time they take to decide vary greatly. To attract those who buy tickets for shows - sales of which are crucial for the survival of festivals - and to know when...

Author(s)
Kruger, M.; Saayman, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 2, pp 147-162
Abstract

Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at various cricket matches. It is furthermore important to generate a memorable event...

Author(s)
Scholtz, M.; Kruger, M.; Saayman, M.
Publisher
AFAHPER-SD, Thohoandou, South Africa
Citation
African Journal for Physical, Health Education, Recreation and Dance, 2015, 21, 4:1, pp 1247-1270
Abstract

The Kruger National Park's management currently neglects the importance of interpretation and, thus, the expectations of interpretation services mostly exceed the actual experience thereof. The aim of this article was thus to determine the interpretation expectations of visitors to the park; to...

Author(s)
Botha, E.; Saayman, M.; Kruger, M.
Publisher
Routledge, Abingdon, UK
Citation
Journal of Ecotourism, 2016, 15, 2, pp 158-183
Abstract

Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to use reasons for participation (motivation) to identify different market...

Author(s)
Myburgh, E.; Kruger, M.; Saayman, M.
Publisher
Stellenbosch University, Stellenbosch, South Africa
Citation
South African Journal for Research in Sport, Physical Education and Recreation, 2014, 36, 3, pp 117-134