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Hallmark events can act as a means to enhance a destination's image and ideology. In this case study, newspaper articles were analyzed to show the main messages and discourses on how the newspaper media of the country's main visitor source markets (UK, North America, Germany, and Netherlands)...

Ferreira, S. L. A.; Donaldson, R.
Cognizant Communication Corporation, Putnam Valley, USA
Tourism Review International, 2014, 17, 4, pp 253-265