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Leisure Tourism

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Abstract

The article explores the design of destination and attraction-specific brochures, with particular reference to attributes of attractiveness and utility for trip planning. A general discussion is presented of the design of brochures and their roles in tourism marketing. Results are then discussed...

Author(s)
Getz, D.; Sailor, L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 111-131
Abstract

The image formation process has been an area of inquiry for more than 20 years. The process of image formation is intricately entwined with the destination selection process. Understanding the different techniques utilized to form destination images is necessary to developing an image consistent...

Author(s)
Gartner, W. C.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 191-215
Abstract

Travel brochures are used throughout the tourist industry to promote virtually all tourist destinations. This study examines how regional travellers in a US state request and use this material, specifically focusing on the relationships between brochure use, propensity to travel and travel...

Author(s)
Wicks, B. E.; Schuett, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 77-90
Abstract

Information sources about a product or service potentially affect a tourist's purchase decision. Further, the demographic and socioeconomic characteristics of tourists influence the manner in which they search for, rate and use information about tourism-related products or services. The article...

Author(s)
Andereck, K. L.; Caldwell, L. L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 171-189
Abstract

Consumer information acquisition has largely focused on decision making or functional needs. Recently, a set of complementary information needs (i.e., hedonic, aesthetic, and social) have been introduced in the consumer behaviour literature. This study examines functional and aesthetic information...

Author(s)
Vogt, C. A.; Fesenmaier, D. R.; MacKay, K.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 133-146
Abstract

This paper examined media selection practices by tourism businesses competing in Alaska, USA. Two media selection decisions, media use and media mix, were investigated. Media use decisions focused on the use/not use of television, national magazines, radio, newspapers, outdoor advertising, and a...

Author(s)
Snepenger, D. J.; Snepenger, M.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 21-36
Abstract

Interest in collaborative alliances as a management strategy and as an object of scientific inquiry is on the increase in the tourism field. Rapid economic, social, and political change is providing powerful incentives for tourism interests to recognize their interdependencies and to engage in...

Author(s)
Selin, S.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 217-227
Abstract

This study explored similarities and differences in a profile of tourists' expectations for travel inside their country (domestic) versus travel outside their country (foreign). Expectations were compared for American tourists preparing to go on holiday to provide some pointers for tourism...

Author(s)
Duke, C. R.; Persia, M. A.
Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 61-77
CABI Book Chapter Info
Cover for Tourist behavior scales.

This chapter presents a number of measurement scales developed by tourism researchers to assess (1) travellers' decision making and buying behaviour, (2) travellers' knowledge and information search behaviour, (3) their online behaviour, (4) perceptions of travel risk and travel constraints, (5)...

Author(s)
Gursoy, D.; Uysal, M.; Sirakaya-Turk, E.; Ekinci, Y.; Baloglu, S.
ISBN
2015 CABI (H ISBN 9781780644530)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for A duality in vacation decision making.

This chapter examines consumer decision making for choice of elements in the independent holiday. Both destination marketing organizations and tourism businesses would benefit from an understanding of which holiday elements are typically chosen by the traveller pre-trip versus which holiday...

Author(s)
Hyde, K. F.
ISBN
2004 CABI Publishing (H ISBN 085199749X)
Type
Book chapter

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