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Full TextCABI Book Chapter Info
Cover for Destination marketing research: issues and challenges.

This chapter examines destination marketing research and its attendant issues. It briefly covers the tourism system and phases of travel experience to provide a framework of departure for identifying destination marketing research issues, and then focuses on destination marketing research itself....

Author(s)
Uysal, M.; Harrill, R.; Woo, E. J.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book chapter
Abstract

Several tourism and related studies have used length of stay in their survey instruments and have reported related findings in the context of travel expenditures and visitor behaviour. However, they have not provided much information regarding the destination's importance and seasonal variation in...

Author(s)
Uysal, M.; Fesenmaier, D. R.; O'Leary, J. T.
Citation
Journal of Travel Research, 1994, 32, 3, pp 61-64