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Abstract

This study attempts to explain the relationship between attraction attributes and motives by utilizing canonical correlation analysis. The variate pairs have combined important attraction attributes with motives, from general to specific, by segments of the touring trip market. The study can...

Author(s)
Pyo, S.; Mihalik, B. J.; Uysal, M.
Citation
Annals of Tourism Research, 1989, 16, 2, pp 277-283