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Full TextCABI Book Chapter Info
Cover for Destination marketing research: issues and challenges.

This chapter examines destination marketing research and its attendant issues. It briefly covers the tourism system and phases of travel experience to provide a framework of departure for identifying destination marketing research issues, and then focuses on destination marketing research itself....

Author(s)
Uysal, M.; Harrill, R.; Woo, E. J.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book chapter