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Leisure Tourism

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Full TextCABI Book Chapter Info
Cover for Domestic leisure traveller consumption systems.

The planning of tourism marketing strategies probably improves by focusing on specific visitor consumption systems, and avoiding attempts to promote products-services in consumption systems unrelated to the marketer's destination or service. Using unit record data of overnight domestic travellers...

Author(s)
Cowley, E.; Spurr, R.; Robins, P.; Woodside, A. G.
ISBN
2004 CABI Publishing (H ISBN 085199749X)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Developing a sustainable Caribbean tourism product.

In this chapter, Caribbean tourist arrivals, receipts and the industry challenges are reviewed before exploring how to create and maintain a sustainable Caribbean tourism product. The basics of competitive strategy and how it relates to sustainability are reviewed, leading to a discussion of the...

Author(s)
Wright, A.
ISBN
2016 CABI (H ISBN 9781780645421)
Type
Book chapter
Abstract

The cultural tourism market segment has experienced increasing interest in recent years. This article analyzes the structural relationship between destination image and cultural behavioral intentions of tourists using the island of Mauritius as a case study. Drawing from an extant literature...

Author(s)
Ramkissoon, H.; Uysal, M.; Brown, K.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2011, 20, 5, pp 575-595
Abstract

This paper views three marketing communication elements as critical in building and retaining repeat visitors: external, internal and word-of-mouth messages. The paper provides a conceptual model that links these communications elements to the phenomenon of repeat travel purchase behaviour. The...

Author(s)
Reid, L. J.; Reid, S. D.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 3-19
Abstract

This paper examined media selection practices by tourism businesses competing in Alaska, USA. Two media selection decisions, media use and media mix, were investigated. Media use decisions focused on the use/not use of television, national magazines, radio, newspapers, outdoor advertising, and a...

Author(s)
Snepenger, D. J.; Snepenger, M.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 21-36
Abstract

Attributes important to escorted tour participants were used to explore the differences between clients of tour operators and clients of travel agents in the USA. Customers purchasing directly from operators valued experience with the tour company and personal recommendations. Agency clients valued ...

Author(s)
Duke, C. R.; Persia, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 37-55
Abstract

Communication channels as a segmentation base provide a way of understanding what kind of information sources travellers use, and whether potential travellers in different groups vary in terms of sociodemographics, travel characteristics, media habits, and psychographic behaviour. Using cluster...

Author(s)
Hsieh, S.; O'Leary, J. T.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 57-75
Abstract

Interest in collaborative alliances as a management strategy and as an object of scientific inquiry is on the increase in the tourism field. Rapid economic, social, and political change is providing powerful incentives for tourism interests to recognize their interdependencies and to engage in...

Author(s)
Selin, S.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 217-227
Abstract

This study assessed expectation and satisfaction with a cultural/heritage destination by using an expectation and satisfaction grid. It also segmented the cultural/heritage tourism market based on tourist satisfaction, and then examined the relationship between cultural/heritage destination...

Author(s)
Huh, J.; Uysal, M.; McCleary, K.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2006, 14, 3, pp 81-99
Abstract

This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...

Author(s)
Li, X.; Meng, F.; Uysal, M.; Mihalik, B.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 786-793

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