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The purpose of this exploratory study was to segment Japanese travellers (n=313) to Turkey using travel motivations as part of travel behaviour descriptors. Theoretical and practical contributions of the motivation factors are discussed within the framework of Iso-Ahola's arousal theory. The...

Sirakaya, E.; Uysal, M.; Yoshioka, C. F.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2002, 41, 3, pp 293-304