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Full TextCABI Book Chapter Info
Cover for Value co-creation: challenges and future research directions.

This final chapter outlines challenges and future research directions in terms of value creation in tourist experiences, and tries to integrate the previous chapters to further delineate research directions. Different behavioural constructs and their roles are discussed.

Prebensen, N. K.; Uysal, M.; Chen, J. S.
2018 CAB International (H ISBN 9781786395030)
Book chapter