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Abstract

The cultural tourism market segment has experienced increasing interest in recent years. This article analyzes the structural relationship between destination image and cultural behavioral intentions of tourists using the island of Mauritius as a case study. Drawing from an extant literature...

Author(s)
Ramkissoon, H.; Uysal, M.; Brown, K.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2011, 20, 5, pp 575-595