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This article examines the contentious relationship between brand (destination) image and brand (destination) personality in the context of tourism destinations. Two studies on the relationship between both constructs show that both are related concepts. Canonical correlation analyses reveal that...

Hosany, S.; Ekinci, Y.; Uysal, M.
Emerald Group Publishing Ltd, Bradford, UK
International Journal of Culture, Tourism and Hospitality Research, 2007, 1, 1, pp 62-81