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Using a factor-cluster market segmentation approach, this study attempted to delineate the motivations of Japanese tourists who travel abroad for pleasure. Based on six delineated push motivation factors, Relax, Knowledge, Adventure, Travel Bragging, Family and Sports, cluster analysis was employed ...

Cha, S.; McCleary, K. W.; Uysal, M.
Journal of Travel Research, 1995, 34, 1, pp 33-39