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Abstract

The cultural tourism market segment has experienced increasing interest in recent years. This article analyzes the structural relationship between destination image and cultural behavioral intentions of tourists using the island of Mauritius as a case study. Drawing from an extant literature...

Author(s)
Ramkissoon, H.; Uysal, M.; Brown, K.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2011, 20, 5, pp 575-595
Abstract

This study attempts to address the deficiency of cross-cultural research in cultural tourism consumption. Drawing data from tourists visiting selected cultural sites in the island of Mauritius, it investigates the cross-cultural behavioural intentions (revisit intentions, willingness to recommend)...

Author(s)
Ramkissoon, H.; Uysal, M.; Brown, K.
Publisher
Texas A & M University Press, College Station, USA
Citation
e-Review of Tourism Research, 2011, 9, 5, pp 190-220