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CABI Book Chapter Info
Cover for Motivation scales.

A number of scales, placed in seven subcategories, developed to measure motivation in hospitality and tourism are presented in this chapter. These subcategories of scales measure (1) travel motivation, (2) festival attendance motivation, (3) casino gambling motivation, (4) sporting events...

Gursoy, D.; Uysal, M.; Sirakaya-Turk, E.; Ekinci, Y.; Baloglu, S.
2015 CABI (H ISBN 9781780644530)
Book chapter