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AbstractFull Text

Cruise tourism is an important segment in the world tourism market. Tourist motivation is one of the most studied topics in the tourist behaviour field. In this paper, cruising motivations of cruise passengers visited port of Karakoy, Istanbul were examined. The findings of the research indicate...

Author(s)
Harman, S.; Kaya, O.; Duran, E.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 475-487
AbstractFull Text

This segment-based expenditure analysis of Mount Fuji's 2008 summer season investigated inbound tourists, expatriates and domestic climbers via an intercept survey of 927 descending climbers. Domestic climbers, who preferred package tour or car access, had the highest total expenditure (Yen...

Author(s)
Jones, T. E.; Yang Yang; Yamamoto, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 77-85
AbstractFull Text

The five-dimensional approach to brand equity, borrowed by corporate marketing studies, has only recently been discussed from a destination branding point of view. Within these lines, the present study adds the fifth, often overlooked and omitted, dimension of brand assets, next to the usually...

Author(s)
Kladou, S.; Kehagias, J.; Dilmperi, A.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 93-99
AbstractFull Text

In this study, the author used Iso-Ahola's 'optimal arousal theory' for segmenting German tourists visiting Side, Antalya-Turkey. Three market segments were identified and named as 'Highly excited', 'Self-focused', and 'Incurious' based on motivation levels. Following, demographic and trip related...

Author(s)
Albayrak, T.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 86-92
AbstractFull Text

The purpose of this research is the classification of Taiwan's international tourist hotels by RevPAR index, a popular hotel performance index but rarely used in Taiwan, and identification of important variables to affect the classification results. The results could be used to portfolio management ...

Author(s)
Hsu PingHsiang
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 336-344
AbstractFull Text

Our study aimed at determining travel motivations of Indian tourists who undertook at least one trip to an Indian destination in the last twelve months. A questionnaire was administered to a sample of 294 domestic tourists, and a hierarchical cluster analysis was used to identify ten major segments ...

Author(s)
Nargundkar, R. V.; Chatterjee, T. K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 482-488
AbstractFull Text

The Smoke-Free Supportive Hotel Concept makes provision for stop smoking services in an innovative setting. Linking marketing and health research, we determined the profile of Chinese smokers for the marketing of the concept. The target population for the promotion of the concept consists of...

Author(s)
Sun Chan [Sun, C. M. ]; Feng GuoZe; Nunkoo, R.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 240-250
AbstractFull Text

In this study, we propose a simultaneous model to examine the relationships between search engine providers and customers within the hospitality industry. We capture customer heterogeneity using a latent class model format. The empirical results show insights into the diverse customer click-through ...

Author(s)
Cheng Ming; Anderson, C. K.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 45-50
AbstractFull Text

Destination images are accumulations of a person's historical collection of external events and experiences combined with actual travel. They are developed via organic or induced experiences. Segmenting travelers based on their travel experiences is one way to assess destination perceptions....

Author(s)
Hashimoto, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 172-178
AbstractFull Text

The subject of seniors, pensioners and aging has been very often seen in recent years and has begun to create interest in the media. The demographic revolution and the aging of the population are perhaps the greatest challenge for marketers at the start of the 21st century. Thus far, not a lot of...

Author(s)
Magál, S.; Slivka, M.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 110

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