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Leisure Tourism

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AbstractFull Text

Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...

Author(s)
Tașkın, Ç.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 576-585
AbstractFull Text

Hot springs hotels have been a major tourism attraction in East Asia countries, especially Japan. The aim of this study is to explore foreign tourists' perception of hot springs hotels and motivations to visit. The results suggest that there are differences between foreign and domestic tourists and ...

Author(s)
Yen ChihLun; Kyutoku, Y.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 499-501
AbstractFull Text

The goal of this conference was to provide an interactive forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge recent research and case studies on hospitality and tourism marketing and management. Forty papers and a number of...

Author(s)
Lu, A. C. C.; Rao, Y.; Gursoy, D.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 441 pp.
AbstractFull Text

In today's world, hotels have got a very critical role in developing the tourism industry. Hotels are one of the main factors in the progress of tourism industry and they play important role in attracting tourists and contribute to their prosperity. Therefore, the focus of the present research...

Author(s)
Mousavi, S. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 394-408
AbstractFull Text

The purpose of this research is the classification of Taiwan's international tourist hotels by RevPAR index, a popular hotel performance index but rarely used in Taiwan, and identification of important variables to affect the classification results. The results could be used to portfolio management ...

Author(s)
Hsu PingHsiang
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 336-344
AbstractFull Text

Tourism is one of the most dynamic industries where new trends in its development, new products and the possibilities for spending free time occur every year. Virtual reality (VR) in tourism is booming thanks to modern technologies that keep moving it forward. In tourism, virtual reality programs...

Author(s)
Magál, S.; Slivka, M.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 59-72
AbstractFull Text

Increasing competition, customer rights movement and existence of convenient information sharing technologies force companies to provide seamless service, thus satisfy their customers to the fullest possible extent. Nonetheless, failures and mistakes are recurrent incidents in service companies,...

Author(s)
Erdogan Ekiz; Ibrahim Alsini
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 414-420
AbstractFull Text

The Smoke-Free Supportive Hotel Concept makes provision for stop smoking services in an innovative setting. Linking marketing and health research, we determined the profile of Chinese smokers for the marketing of the concept. The target population for the promotion of the concept consists of...

Author(s)
Sun Chan [Sun, C. M. ]; Feng GuoZe; Nunkoo, R.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 240-250
AbstractFull Text

Concerning the technology innovation, the hospitality industry has embraced technology as a key component to maintain a long term competitive advantage and to meet their customer's expectations. For the hospitality industry, technology innovation can be realized through multiple ways, including...

Author(s)
Ampountolas, A.; Li RuoYi
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 349-358
AbstractFull Text

This study aims to examine the moderating role of customer involvement to strengthen the dual-path outcomes of hotel sub-brand love. This study proposes dual-path outcomes of hotel sub-brand love as: (1) brand love for the corporate brand, and (2) loyalty for the sub-brand, including revisit...

Author(s)
Wang YaoChin; Qu HaiLin; Yang Jing
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 53-54

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