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AbstractFull Text

The primary objective of this research focused on developing creative tourism patterns for Trat Province based on the potential of the destinations and the travel motivations and behavior of tourists towards creative tourism. From this study, three themes of creative tourism routes were presented,...

Author(s)
Phumsathan, S.; Manowaluilou, N.; Udomwitid, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 299-310
AbstractFull Text

Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...

Author(s)
Tașkın, Ç.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 576-585
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474
AbstractFull Text

The five-dimensional approach to brand equity, borrowed by corporate marketing studies, has only recently been discussed from a destination branding point of view. Within these lines, the present study adds the fifth, often overlooked and omitted, dimension of brand assets, next to the usually...

Author(s)
Kladou, S.; Kehagias, J.; Dilmperi, A.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 93-99
AbstractFull Text

In tourism settings, souvenirs can play the role of mediator to help visitors to understand the host culture. As material items, souvenirs could be considered as a kind of culture brokers. However, there is little literature to investigate the characteristics of tourist souvenir in term of cultural ...

Author(s)
Fu Yi; Liu XiaoMing
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 156-164
AbstractFull Text

The study takes up the issue of crafting stories in support of the development of tourism in the field of cultural monuments and museums through product placement. This concept has recently been applied in the documentary genre as well. The analysis completed by the author focused on the creation...

Author(s)
Pravdová, H.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 560-568
Abstract

This study examines local residents' attitudes and the antecedents of those attitudes towards two different types of tourism development: mass tourism and alternative tourism. Mass tourism development is defined as attractions and facilities designed to accommodate a large number of tourists....

Author(s)
Gursoy, D.; Chi, C. G.; Dyer, P.
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2009, 36, 4, pp 723-726
AbstractFull Text

While the importance of resident empowerment has been acknowledged in the literature of sustainable tourism, a difficulty of putting the concept into practice is also identified because of heterogeneity of a community. The goal of this study is to compare levels of empowerment between two different ...

Author(s)
Maruyama, N. U.; Woosnam, K. M.; Boley, B. B.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 203-208
Abstract

The main objective of this pilot study is to examine spectators' motives for attending a film festival, their perceptions of socio-economic impacts of the festival to the host community, and their satisfaction with the festival utilizing data collected from the attendees of the Transylvania...

Author(s)
Yolal, M.; Rus, R. V.; Cosma, S.; Gursoy, D.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Convention & Event Tourism, 2015, 16, 3, pp 253-271

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