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AbstractFull Text

The primary objective of this research focused on developing creative tourism patterns for Trat Province based on the potential of the destinations and the travel motivations and behavior of tourists towards creative tourism. From this study, three themes of creative tourism routes were presented,...

Author(s)
Phumsathan, S.; Manowaluilou, N.; Udomwitid, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 299-310
AbstractFull Text

Cruise tourism is an important segment in the world tourism market. Tourist motivation is one of the most studied topics in the tourist behaviour field. In this paper, cruising motivations of cruise passengers visited port of Karakoy, Istanbul were examined. The findings of the research indicate...

Author(s)
Harman, S.; Kaya, O.; Duran, E.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 475-487
AbstractFull Text

Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...

Author(s)
Tașkın, Ç.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 576-585
AbstractFull Text

The contributors to this conference present their latest research findings on hospitality and tourism marketing and management. Included in this proceedings are more than 70 papers, in addition to a number of abstracts. The papers are presented under the following headings: alternative tourism;...

Author(s)
Gursoy, D.; Yolal, M.; Lee, T.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp x + 602 pp.
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474
AbstractFull Text

The aim of this study is to explore how the use of social media affects destination image, tourist satisfaction and behavioral intentions towards the destination. Survey data is gathered through questionnaires voluntarily completed by Chinese tourists departing from Shanghai Pudong International...

Author(s)
Chen ChangLu; Chekalina, T.; Fuchs, M.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 249-263
AbstractFull Text

Hot springs hotels have been a major tourism attraction in East Asia countries, especially Japan. The aim of this study is to explore foreign tourists' perception of hot springs hotels and motivations to visit. The results suggest that there are differences between foreign and domestic tourists and ...

Author(s)
Yen ChihLun; Kyutoku, Y.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 499-501
AbstractFull Text

With the increased market penetration of smartphones and the emergence of high-speed wireless network technologies, the tourism industry's interest in using mobile applications (apps) as a means to enhance the tourist experience is rising. However, despite the growing number of companies and...

Author(s)
Lu JiaYing; Phumsathan, S.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 399-410
AbstractFull Text

The goal of this conference was to provide an interactive forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge recent research and case studies on hospitality and tourism marketing and management. Forty papers and a number of...

Author(s)
Lu, A. C. C.; Rao, Y.; Gursoy, D.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 441 pp.
AbstractFull Text

Based on former literature, this study extracted exhibition activity, exhibition management, quality of service, and physiography as four constructs in memorable experiences at exhibitions. This study proposes memorable experiences at exhibitions lead to perceived hedonic value and utilitarian...

Author(s)
Sun YanYan; Wang YaoChin; Fu XiaoXiao
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 71-72

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