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Abstract

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of...

Author(s)
Gursoy, D.; Sotiriadis, M.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
The handbook of managing and marketing tourism experiences, 2016, pp 480 pp.
Abstract

Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a...

Author(s)
Gursoy, D.; Saayman, M.; Sotiriadis, M.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Collaboration in tourism businesses and destinations: a handbook, 2015, pp 368 pp.
CABI Book Info
Cover for Handbook of scales in tourism and hospitality research.

This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality...

Author(s)
Gursoy, D.; Uysal, M.; Sirakaya-Turk, E.; Ekinci, Y.; Baloglu, S.
ISBN
2015 CABI (H ISBN 9781780644530)
Type
Book