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AbstractFull Text

The primary objective of this research focused on developing creative tourism patterns for Trat Province based on the potential of the destinations and the travel motivations and behavior of tourists towards creative tourism. From this study, three themes of creative tourism routes were presented,...

Author(s)
Phumsathan, S.; Manowaluilou, N.; Udomwitid, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 299-310
AbstractFull Text

The primary objectives of this research focused on developing the sustainable tourism model for the Pha Wang Nam Khiao-Pha Khao Phu Luang Forest Reserve in order to sustaining forest area and developing local community simultaneously. The sustainable tourism model was created based on site...

Author(s)
Phumsathan, S.; Udomwitid, S.; Pongpattananurak, N.; Chaisawataree, T.; Tantiwat, W.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 46-58
AbstractFull Text

Farm tourism has received increasing attention among international markets due to the growing awareness of sustainability and the need for rural authenticity on holidays. Many farmers and local communities consider tourism as a potential means for socio-economic development, although they are...

Author(s)
Amnuay-ngerntra, S.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 53-62
AbstractFull Text

Whilst midscale hotels, also known as three and four star hotels, generally provide a high return-on-investment when compared to other hotel categories in Bangkok, midscale hotels suffer from an oversupply situation due to their lack of product differentiation. In turn, achieving customer loyalty...

Author(s)
Campiranon, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 261-267
AbstractFull Text

In light of the burgeoning growth of long-haul LCCs in Southeast Asia, the study constructs a model aimed at comprehending which factors lead passengers to choose full-service rather than no-frills carriers on long-range flights. In particular, the research aims at determining to what extent...

Author(s)
Sie, M. Dal; Josiassen, A.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 524-529

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