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AbstractFull Text

The aim of this study is to explore how the use of social media affects destination image, tourist satisfaction and behavioral intentions towards the destination. Survey data is gathered through questionnaires voluntarily completed by Chinese tourists departing from Shanghai Pudong International...

Author(s)
Chen ChangLu; Chekalina, T.; Fuchs, M.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 249-263
AbstractFull Text

The Smoke-Free Supportive Hotel Concept makes provision for stop smoking services in an innovative setting. Linking marketing and health research, we determined the profile of Chinese smokers for the marketing of the concept. The target population for the promotion of the concept consists of...

Author(s)
Sun Chan [Sun, C. M. ]; Feng GuoZe; Nunkoo, R.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 240-250