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AbstractFull Text

The concept of 'souvenir atmospherics' is examined as a means of enhancing souvenir merchandising in cruise tourism retail contexts. Cruise passengers on day port calls form a convenient group of highly motivated shoppers for the study of souvenir purchase behaviours in retail settings. Research...

Author(s)
Cave, J.; Jolliffe, L.; Thu Thi Trinh; Lemky, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 506-514
AbstractFull Text

Tourism is vulnerable to climate change due to its dependence on natural amenities and is a major climate change driver, but climate change is also generating new opportunities for tourism industry. Some of the connections between tourism and climate are well researched, however the scientific...

Author(s)
Kirilenko, A.; Ma, D.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 102-112
AbstractFull Text

This study investigates customer perceptions of green marketing strategies and activities. Focusing on the New Zealand context, the quantitative study aims to assist green hoteliers to better develop green marketing to improve such initiatives in the hotel industry. The results showed that...

Author(s)
Liu, C.; Yusof, A. N.; Poulston, J.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 205-218