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AbstractFull Text

The focus for the growing phenomenon of medical tourism has been largely on westerners travelling to developing world destinations to receive cheaper conventional 'western' medical treatment than they can receive in their own countries. India is one such destination that has become one of the...

Author(s)
Lovelock, B. A.; Lovelock, K. M.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 421-423
AbstractFull Text

Our study aimed at determining travel motivations of Indian tourists who undertook at least one trip to an Indian destination in the last twelve months. A questionnaire was administered to a sample of 294 domestic tourists, and a hierarchical cluster analysis was used to identify ten major segments ...

Author(s)
Nargundkar, R. V.; Chatterjee, T. K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 482-488
AbstractFull Text

The current study attempts to explore the phenomenon of Polarizing brands and brand dispersion in the context of destination brands. The study attempts to understand the parameters that shape the perceptions of consumer towards a particular destination. Brand knowledge determined by the existing...

Author(s)
Jayasimha, K. R.; Aditya Billore
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 105-108
AbstractFull Text

Tourism is vulnerable to climate change due to its dependence on natural amenities and is a major climate change driver, but climate change is also generating new opportunities for tourism industry. Some of the connections between tourism and climate are well researched, however the scientific...

Author(s)
Kirilenko, A.; Ma, D.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 102-112
AbstractFull Text

Author(s)
Kokkranikal, J.; Chettiparamb, A.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 63-76

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