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AbstractFull Text

Based on former literature, this study extracted exhibition activity, exhibition management, quality of service, and physiography as four constructs in memorable experiences at exhibitions. This study proposes memorable experiences at exhibitions lead to perceived hedonic value and utilitarian...

Author(s)
Sun YanYan; Wang YaoChin; Fu XiaoXiao
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 71-72
AbstractFull Text

This study proposes service manner, service responsiveness, service expertise, and service recommendation as four major constructs in service interactions at high-contact exhibition booths. This study further proposes service interactions at a booth influence interaction comfort, which then leads...

Author(s)
Ding YuXin; Wang YaoChin; Su ChingHui
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 73-74