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AbstractFull Text

We propose a multi-scale decomposition-based framework to conduct real-time forecasts with the collected search engine queries in tourism. Findings suggest that the proposed method can identify three components of the search engine data sets. The results also reveal that the forecasting accuracy of ...

Author(s)
Chen Tong; Li Xin
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 82-85
AbstractFull Text

The Smoke-Free Supportive Hotel Concept makes provision for stop smoking services in an innovative setting. Linking marketing and health research, we determined the profile of Chinese smokers for the marketing of the concept. The target population for the promotion of the concept consists of...

Author(s)
Sun Chan [Sun, C. M. ]; Feng GuoZe; Nunkoo, R.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 240-250
AbstractFull Text

Concerning the technology innovation, the hospitality industry has embraced technology as a key component to maintain a long term competitive advantage and to meet their customer's expectations. For the hospitality industry, technology innovation can be realized through multiple ways, including...

Author(s)
Ampountolas, A.; Li RuoYi
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 349-358