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AbstractFull Text

Lodging industry is one of the most crucial segments that consume a large amount of non-renewable resources. The extant literature shows that a large number of hotels are conducting green performances to offset the shift in customers' buying behaviour from conventional hotels towards green hotels....

Author(s)
Eslaminosratabadi, H.
Publisher
International University College, Dobrich, Bulgaria
Citation
European Journal of Tourism Research, 2014, 7, pp 92-108
Full TextCABI Book Chapter Info
Cover for Identifying and exploiting potentially lucrative niche markets: the case of planned impulse travellers in Hong Kong.

This chapter focuses on the hotel booking behaviour of planned impulse travellers (PITs). It starts with a discussion of unplanned buying and why the term PITs is used to describe 'walk-in' customers and all those who book a hotel after they have arrived at the airport destination. It also provides ...

Author(s)
Chan, E.; Wong, S.
ISBN
2005 CABI Publishing (H ISBN 0851990118)
Type
Book chapter