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The report examines the issues determining the overseas holiday market for people aged over 55 in the UK. It looks at market factors, size and trends, market segmentation, consumer behaviour, the supply structure and marketing policy. Data cover 1993 and the period 1988-93, with forecasts to the...

Leisure Intelligence, 1993, 3, pp 1-25

The article identifies a cultural logic gap between the people of the USA and Japan in the context of tourism and travel marketing. In this area of activity the gap dictates a global marketing approach modified by localized elements embracing cultural values inherent in the target population. To...

Ziff-Levine, W.
Tourism Management, 1990, 11, 2, pp 105-110

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