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Leisure Tourism

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Abstract

This study (1) explores trends in the propensity to take holiday trips abroad in 12 EU countries by comparing data for 1985 and 1997 and (2) finds explanations for the observed development. The study was based on Eurobarometer survey data, which cover 24 907 respondents. Log-linear models show that ...

Author(s)
Toivonen, T.
Publisher
IP Publishing Limited, London, UK
Citation
Tourism Economics, 2004, 10, 4, pp 403-417
Abstract

The report examines the issues determining the overseas holiday market for people aged over 55 in the UK. It looks at market factors, size and trends, market segmentation, consumer behaviour, the supply structure and marketing policy. Data cover 1993 and the period 1988-93, with forecasts to the...

Citation
Leisure Intelligence, 1993, 3, pp 1-25