Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

Batu Caves have become famous when the limestone hills were recorded by colonial authorities in 1878. It was promoted as a place of worship and religious attraction. This study aims to find out the visitor satisfaction towards marketing mix (4P's) and the destination image of Batu Caves. The data...

Author(s)
Paniandi, T. A.; Albattat, A. R.; Bijami, M.; Alexander, A.; Balekrisnan, V.
Publisher
Scientific and Didactical Campus of Rimini and the Advanced School of Tourism Sciences of Alma Mater Studiorum, Rimini, Italy
Citation
Almatourism: Journal of Tourism, Culture and Territorial Development, 2018, 9, 17, pp 165-186
Abstract

In September 1998, selected ski resorts in Colorado, USA initiated a deeply discounted season pass programme, offering a 75% discount from the previous year's prices to Front-Range skiers (Colorado residents). The purpose of this study was to assess the effects of this discount programme on skier...

Author(s)
Perdue, R. R.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2002, 41, 1, pp 15-22
Abstract

This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Year' campaigns. This study also evaluates the marketing...

Author(s)
Rittichainuwat, B. N.; Beck, J. A.; Qu, H. L.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Quality Assurance in Hospitality & Tourism, 2002, 3, 1/2, pp 109-124