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Full TextCABI Book Chapter Info
Cover for From blue to grey? Malta's quest from mass beach to niche heritage tourism.

The government of Malta has latterly attempted to modify the country's beach-resort mass tourism product and shift from a tourism dependent upon beaches to one dependent upon heritage and culture more broadly. The resource basis for, and the intentions, progress and difficulties of this transition...

Author(s)
Ashworth, G. J.; Tunbridge, J. E.
ISBN
2017 CABI (H ISBN 9781780648545)
Type
Book chapter
Abstract

Although several coastal resorts have attempted diversification of their "sea and sun" tourism products, the concept of tourism product diversification has received limited attention. As diversification has become a marketing trend for coastal destinations the degree of success of the strategy in...

Author(s)
Farmaki, A.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Planning and Development, 2012, 9, 2, pp 183-203