Ethical decisions to visit disappearing destinations are self-serving and influences feed into self-interest. Data were collected from a sample of pre-, during- and post-visit tourists to Venice and Svalbard, using expressive techniques and scenarios using the Hunt-Vitell model to understand...

This study, part of an R&D project with Dutch tour operators, assessed Dutch consumer preferences towards a carbon label for holiday trips. A general survey (n=504) assessed the perceived importance of a CO₂ label to consumers. To determine the preferred design, two focus groups (n=15) followed by...

This study examines attitudes to tourism and climate change among residents of Hong Kong and evaluates their willingness to voluntarily modify travel behaviours to reduce environmental impacts. Previous studies on environmental behavioural change identified a significant gap between awareness and...

Air travel is forecast to grow globally at around 5% per annum over 30 years, in direct conflict with targets to reduce greenhouse gas emissions by between 60% and 80% by 2050. Many authors identify individual behavioral change, with consumers choosing fewer flights, as a contributor to reducing...