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Leisure Tourism

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Abstract

This study segments a tourist market by horse-related visitors and non-horse-related visitors versus instate and out-of-state visitors. It further tests the utility of various visitor characteristics in differentiating visitor markets for a destination. Data are collected from 556 visitors of...

Author(s)
Brown, D. O.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2003, 9, 2, pp 174-187
Abstract

This study groups visitors to Virginia, USA based on their environmental attitudes by using a posteriori market segmentation. Factor-cluster analysis, multiple discriminant analysis, and one-way analysis of variance were performed to examine and profile the travel segments. According to the...

Author(s)
Formica, S.; Uysal, M.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2002, 9, 3/4, pp 35-49