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Leisure Tourism

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Abstract

Purpose - This paper aims to empirically examine how five different brand equity dimensions of a festival brand (i.e. awareness, image, quality, value and loyalty) are inter-related. Specifically, this study aims to examine the impact of brand awareness on perceived brand image, perceived brand...

Author(s)
Manthiou, A.; Kang, J. H.; Schrier, T.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2014, 69, 4, pp 264-283
Abstract

Six different conceptualizations of the relationship between visitor satisfaction and service quality have been suggested in the literature. A model is developed which integrates and reconciles these differences, using data obtained from Ohio state parks in the USA. Its central components are...

Author(s)
Tian-Cole, S.; Cromption, J. L.
Publisher
Routledge, London, UK
Citation
Leisure Studies, 2003, 22, 1, pp 65-80
Abstract

Recent tourism and hospitality research has evidenced growing interests in such marketing issues as pricing, quality management, and value-laden destination development. While these and related behavioural theories have been introduced into the tourism and hospitality literature, many of them need...

Author(s)
Oh, H.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 4, pp 387-399