Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results


Purpose - This paper aims to empirically examine how five different brand equity dimensions of a festival brand (i.e. awareness, image, quality, value and loyalty) are inter-related. Specifically, this study aims to examine the impact of brand awareness on perceived brand image, perceived brand...

Manthiou, A.; Kang, J. H.; Schrier, T.
Emerald Group Publishing Ltd, Bradford, UK
Tourism Review, 2014, 69, 4, pp 264-283