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With the increased popularity of festivals in event tourism, it is imperative for festival investigators, stakeholders, and organizers to have better understanding of how consumers behave in the festival environment. The purpose of this study was to investigate attendees' behavior at a food...

Jamison, J.; Kim, Y. H.; Josiam, B. M.
International Program in Hotel and Tourism Management, Siam University, Bangkok, Thailand
The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013, Bangkok, Thailand, 25th-28th May 2013, 2013, pp 731-746