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Abstract

Food festivals can offer a whole host of sensory experiences for visitors while engaging with a destination and its people. Understanding visitors' motivations to attend a specific food festival is beneficial for both community developers and festival professionals when implementing an effective...

Author(s)
Chang, W. C.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2011, 15, 2, pp 151-161