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Abstract

The global cruise industry has witnessed a dramatic boom in China, yet little is known about potential Chinese cruisers. For international cruise lines that are targeting Chinese markets, understanding what and how constraints keep Chinese tourists from purchasing a cruise vacation is likely...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 109-122
Abstract

This special volume reports recent research relating to marketing of travel and tourism services. Topics addressed by the seven papers include: research progress in shopping tourism; the role of sensory reference cues and capacity for imagination in destination marketing; lifestyle segmentation of...

Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, Suppl. 1, pp S1-S137
AbstractFull Text

Food became one of the main marketing tool for destinations to differentiate themselves from competitors. Each destination has its own unique food item which is usually turned into a competitive advantage in tourism market. Since the main aim of marketing efforts is to increase demand for local...

Author(s)
Coskun, G.; Moore, D.; Norman, W. C.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 515-517
AbstractFull Text

The study investigates the effect of animosity, national attachment, and ethnocentric tendencies of young Russian tourists, their perceptions of United States as country and a vacation destination, and their demographic and travel experience profile on intention to visit. The most influential...

Author(s)
Stepchenkova, S.; Kirilenko, A.; Shichkova, E.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 87-103
Abstract

Research on image destination provides guidance on destination marketing, and previous studies have paid more attention to the decision-making process of individual tourists and the role of image destination promoted by tourism organizations. As one of the key factors attracting tourists, a...

Author(s)
Mu XueMing; Bai ChangHong; Wu Bo; Wang HongYu
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2017, 32, 6, pp 64-74
Abstract

This paper intends to analyze: (1) how information sources, eWOM, and image influence the intention to visit a medical tourism destination; (2) the moderating role of culture and (3) cross-cultural differences based on Hofstede's individualism and uncertainty avoidance. A total of 534 responses...

Author(s)
Hoz-Correa, A. de la; Muñoz-Leiva, F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 204-219
Abstract

This special issue, consisting of eight papers, reports recent research relating to marketing of travel and tourism services. The papers deal with, among others: the role of national cultures in perceptions of hotel experience; the assessment of the effectiveness of hotel marketing strategies; the...

Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, Suppl. 1, pp S1-S138
Abstract

Sustainable development and marketing are applied across the tourism spectrum, yet a need exists to make them relevant to specific forms of tourism, such as wine tourism. In this consumer-driven economy, tourism marketers often seek effective ways to market destinations. This study attempts to...

Author(s)
Barber, N.; Taylor, D. C.; Deale, C. S.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2010, 27, 2, pp 146-165
Abstract

This study examines passengers' motivations for taking a cruise vacation, their travel-related activities while on vacation, and their preferences to return to each destination for a land-based vacation. The study is based on a survey of cruise passengers on a 10-day itinerary with six...

Author(s)
Teye, V.; Paris, C. M.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2011, 14, 1, pp 17-28
Abstract

The role of country culture in forming tourist behavior and motivations has been discussed in the literature. Additionally, different ethnic and/or racial groups vary in their travel preferences and behaviours due to different constraints also illustrated in numerous studies, as well as the ...

Author(s)
Chen HueiJu
Publisher
The College of Tourism and Hotel Management, Nicosia, Cyprus
Citation
Tourism Today, 2018, No.17, pp 46-79

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