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AbstractFull Text

Cruise tourism is an important segment in the world tourism market. Tourist motivation is one of the most studied topics in the tourist behaviour field. In this paper, cruising motivations of cruise passengers visited port of Karakoy, Istanbul were examined. The findings of the research indicate...

Author(s)
Harman, S.; Kaya, O.; Duran, E.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 475-487
AbstractFull Text

Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...

Author(s)
Tașkın, Ç.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 576-585
AbstractFull Text

There is no doubt that health is the one of the reason which directs people to the international tourism movement. Because of the little must their own country high-tech health care or there isn't any health care, some of the health services are much more expensive in their country etc. reasons,...

Author(s)
Dİnçer, F. İ.; Dİnçer, M. Z.; Türkay, B.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 129-143
Abstract

Competition raises in tourism market has forced tour operators to diversification of tourism products for creating product value. Diversification of products has the feature to determine tour operators succeed in tourism market. While rapidly changing life conditions has been pushing people embark...

Author(s)
Ergüven, M. H.
Publisher
Journal of Academic Social Science Studies, Lorient, France
Citation
Journal of Academic Social Science Studies, 2015, No.36, pp 223-234
Abstract

The purpose of this study was to investigate the convergence hypothesis of tourism markets in seasonal unit roots framework by taking account of seasonal behaviours of tourist arrivals' differential series. We use the seasonal unit roots test for monthly data and we handle the case of Turkey's 20...

Author(s)
Hepsag, A.
Publisher
Routledge, Abingdon, UK
Citation
Anatolia, 2016, 27, 2, pp 177-188
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474
AbstractFull Text

The aim of this research is to explore relationships between a university and its impact on local tourism planning and management. Although there are numerous studies addressing tourism development and destination management; however, empirical studies are scant to explore the extent and nature of...

Author(s)
Alİpour, H.; Rezapouraghdam, H.; Rahİmİzhİan, S.; Soosan, A.; Safaeİmanesh, F.; Khalİd, H. S.; Abolghasemİ, M. A. S.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 421-429
Abstract

Turkey has become one of the leading countries for international tourism with more than 31 million tourists in 2011. However, most of this development has been in the mass tourism sector. This has led to a concentration of the tourism activities and infrastructure in Istanbul and along the Aegean ...

Author(s)
Egresi, I.; Bayram, B.; Kara, F.; Kesık, O. A.
Publisher
Universitatea din Oradea Romania, Oradea, Romania
Citation
GeoJournal of Tourism and Geosites, 2012, 9, 1, pp 63-80
AbstractFull Text

Sustainable tourism is dependent on the effective co-operation of all the stakeholders in the industry, for example, suppliers, intermediaries, public sector and consumers. The present study was designed to (a) explore the general nature of organizational structure and activities of travel agencies ...

Author(s)
Erdogan, N.
Publisher
University of Mauritius, Mauritius
Citation
4th Advances in Hospitality & Tourism Marketing & Management Conference, Mauritius, 25-27 June 2014, 2014, pp 228-249
AbstractFull Text

The five-dimensional approach to brand equity, borrowed by corporate marketing studies, has only recently been discussed from a destination branding point of view. Within these lines, the present study adds the fifth, often overlooked and omitted, dimension of brand assets, next to the usually...

Author(s)
Kladou, S.; Kehagias, J.; Dilmperi, A.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 93-99

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